Case sharing:《 Haijia Machinery: 6000 machines entering Hengli is just the Beginning》
Article source: Textile and Garment Weekly 2020-06-19
Under the background of the great era, the watershed of the industry appears, the market ecology is reshaped, and the trend of the combination of the top players in the upstream and downstream of the industrial chain is gradually rising, as is the textile field. Enterprises such as Qingdao Haijia Machinery Co., Ltd. are constantly changing lanes and transforming themselves.
"In hengli Group's project, we signed an order for 6,000 water jet looms. Among them, there are 1,104 sets of HW-8010-230, 816 sets of HW-8010-340 wide type, and 4,080 sets of HW-8010-360 wide double warp shaft type." Sea jia machinery general manager Liu Ordered revealed.
It is not difficult to find that the orders of Haijia machinery are basically concentrated in the field of wide machines. As we all know, the wider the width of the machine, the higher the technical content, especially the wide-width double-warp loom, both the manufacturing requirements and installation difficulties are higher. But this is not too much pressure for Hai Jia machinery.
一、 Calm Confidence
Behind this calm is the confidence of Haijia machinery.
"From mid-September to the end of December this year, we will have 1,632 machines delivered to Hengli Group. Among them, 816 are HW-8010-340 type and 816 are HW-8010-360 wide-width double warp shaft type." Liu Told reporters that Haijia machinery is based on its own production volume to release capacity step by step. "In the future, we will use one-third of our production capacity to deliver Hengli's orders and two-thirds to meet the needs of our regular customers in the market." This capacity ratio allows them to better balance and protect the interests of multi-dimensional customers. Moreover, according to the plan of Haijia Machinery, after the intelligent factory of Qingdao Shiji Haijia is put into operation next year, both the production accuracy and efficiency will be greatly improved. The remaining 4,000 orders that need to be delivered to Hengli still only account for one third of its output in 2021. Years of experience in mass production, coupled with the "easy to hard" pace of production and delivery, do not have too much pressure for them.
"We have the confidence to do it well!" Yes, haijia machine itself is a symbol of the quality of water jet loom.
The HW-8010 water-jet loom involved in this Hengli order is a high-grade water-jet loom developed by Haijia based on the advantages and disadvantages of the existing water-jet loom on the market and some structural advantages of air-jet loom, with the concept of energy saving, low consumption, high speed and high efficiency and targeted variety adaptability. In may last year through the China National Textile and Apparel Industry Association scientific and technological achievements appraisal, has been unanimously evaluated by experts: The overall technology of Haijia HW-8010 model reached the international advanced level. As early as 2016 when it entered the market in batches, it has been widely recognized by many users such as Fuhua Family and has a good "mass base".In the fierce PK of hengli Group which lasted for more than two years, this model is in the lead in A number of indicators such as comprehensive stability, vibration, start-up efficiency and grade A product rate of fabric.
Now, Hengli order dust settled, in the joy, Liu Zhiyu is more determined. "Everyone thinks it's a sign that the equipment has entered Hengli, but for us, it's just the beginning! We must achieve the most stable and best in the operation of the equipment, so that the majority of front-line employees using the equipment heartfelt praise!" Winning the right to speak with strength is the most correct posture of Haijia machinery in the uninterrupted competition.
What Hai Jia machinery will usher in is the key battle to consolidate "jianghu position".
二、 we do not emphasize quantity
In the communication with Liu Sleek, the reporter can obviously feel that his mentality is very stable, the pace of the sea jia machinery is very stable.
"We do not pursue cost control, do not pursue quantity, the only highest requirement is to do a good job in quality!" For many years, The market share of Haijia mechanical water-jet loom has been far ahead, but in recent years, they have always emphasized the control of "quantity".
"Around 2018, due to the rapid development of the market, many old customers invested heavily, and our production reached more than 11,000 units, among which there were 9 with a single order of more than 500 units!" Liu Zhiyu still remembers that the market was in full swing. In the face of many orders to be delivered, there was an inevitable gap in detail control, and the coordination of supply chain resources was also in short supply. This makes Haijia machinery decisively limit the number of orders received in 2019. Many chat records in the internal marketing group of Haijia are about the limit. "Last year, we capped orders at 750 units per month and kept the total number at around 8,000 units."
In the enterprise view of Haijia Machinery, this is not to sacrifice "quantity", but to fulfill "quality".
"Quality depends on our previous processing strength, quantity needs to be based on strength." In recent years, Haijia Machinery has been continuously increasing the hardware input of the processing workshop, flexibly coordinating the use of supply chain resources, ensuring reliable precision of parts and components, complete matching, so that the whole workshop has formed a good ecosystem and efficient operation.
In particular, it is worth mentioning that the pursuit of "quality" of Haijia machinery has extended from the manufacturing end to the client end. "Today's fabrics are so diverse and unique that we have a special craft department to study our customers' weaving techniques." They hope to bring some valuable professional reference suggestions to customers through their own research and development, and gradually change the previous model of "give customers what they want", to provide them with the best quality products and services.
Iii. When smart manufacturing transformation is in progress
"All of our starting points are quality first, including the planning of new plants." Liu said.
In June 2019, Qingdao Shiji Haijia Machinery Co., Ltd. started construction of the textile Machinery intelligent manufacturing plant project, which is an important strategic measure for Haijia Machinery to move to a higher level, and a strong guarantee for enhancing its product competitiveness and comprehensive strength. With an investment of 300 million yuan, Shijihaijia Intelligent Factory will rely on modern information technology such as the Internet of things and combine with the concept of green lean production to realize the transformation and upgrading of textile machinery manufacturing and build an information-based intelligent shuttleless loom production base.
Siemens (China) Co., Ltd. organized the company's business process and production process, and on the basis of standardization, completed the pulsating production mode planning, and gradually realized lean production based on information and automation. It will be guided by market orders and form a pull production mode centering on product final assembly to reduce intermediate inventory and improve production efficiency. In order to improve the level of automation, the newly added equipment adopts single machine and production line with high degree of automation, and the storage system adopts automatic three-dimensional shelf and information management. At the same time, according to the characteristics of product production process, reasonable planning of functional zoning, so that the logistics between regions smooth and fast; And give full consideration to the processing and assembly reservation problem, guarantee the enterprise later development space.
One year has passed, and Haijia Intelligent Factory has gradually transformed from idea into reality and landed in an orderly manner.
"In late October, we will order six automatic flexible production lines for Makino and Mazak from Japan. Installation line will also arrive at the same time for installation and debugging; Stereoscopic storage will arrive a little earlier." Liu told reporters that all of Century Haijia's hardware will be ready by November and the factory will start trial operation in January next year. It is understood that at that time, the production capacity of both the old and new factories will reach 20,000 units, but Haijia machinery is not in a hurry to release capacity, but adhere to quality-oriented, shaping the core competitiveness of the enterprise.
Everything is in an orderly way, everything is changing quietly, the intersection of The Times, each beginning is worthy of respect.
[Reporter's Notes]
The spirit of fit
"What impressed you most about Hengli Group?" The reporter asked.
"I have strong coordination ability, standard management, attention to detail, fast but not messy." Liu Said.
"In your opinion, what are the important factors for Hengli to choose partners?" The reporter asked.
"The matching of enterprise development concepts can also be understood as the matching of spirit." Liu Said.
"How do you think haijia and Hengli fit in spirit?" This question was answered frankly by him. He admitted that the spirit of Haijia and Hengli did not completely fit. "A few years ago, Hengli once put forward suggestions on the promotion of loom intelligence, but at that time, we did not fully accept, believing that professional people should do professional things. But soon realized that customers deep terminal, the perception of the market is the most sensitive, Hengli's thinking may be the future trend! Therefore, we quickly changed our thinking, to their own and customer workshop intelligence, information also have a new consideration, began to carry out system input and planning, and then have now century Haijia intelligent factory." Liu said that although there would be too many bottlenecks and obstacles, Haijia still took this step, not only realized the strategic layout, but also obtained hengli such a "mentor".
New layout, new development and new benchmarking are the interpretation of Hengli Group's continuous "frontier expansion" and also the annotation of Haijia's next development. Spirit fit, future can be expected.
